Adjacent growth: the goldilocks zone of business expansion
by Jan Sedlacek on Jan 30, 2025 12:14:56 PM
Achieving breakthrough business growth demands finding the Goldilocks zone. A blend of strategies that ensures consistent growth for the core while diversifying revenue streams by exploiting new markets. Easier said than done of course with a variety of approaches available for busine …
Finding growth from your core: when to pursue market penetration
by Jan Sedlacek on Jan 15, 2025 7:32:51 AM
In 1989, Coca-Cola faced an existential challenge: its core U.S. market was nearing saturation. But rather than looking outward, Coca-Cola doubled down on its core operation, reshaping its distribution network and expanding into untapped geographic areas within existing markets.
The 8 great myths of corporate innovation | Unstuck | Stryber
by Jan Sedlacek on Dec 18, 2024 8:22:27 AM
Innovation is a challenge in any established business. So why make it more difficult than it needs to be? In this article, we dive into the 8 myths of corporate innovation that are (probably) holding you back. Innovation is a top-three priority for nearly 4 in 5 companies worldwide. A …
Why innovation programmes fail (and what to do instead)
by Jan Sedlacek on Dec 10, 2024 8:11:43 AM
Every business wants to be more innovative. Yet almost every business struggles to make innovation work. In this article we take a pragmatic look at how too make innovation more successful for your organization and offer alternatives to help you find better avenues to exceptional grow …
Sustained business growth: why it's so hard and why gravity matters
by Jan Sedlacek on Dec 3, 2024 10:08:45 AM
While every business wants to grow and expand, growing a large established business in a mature market is a significant challenge. In this article, we present a new model for how to think about and discover new avenues for business growth in mature markets. 62% of CEOs named growth as …
