The future of Retail is Ecosystems

Inflation, regulatory shifts, and digital-first consumer behavior are disrupting the retail and CPG landscape. As discounters dominate on price and efficiency, traditional levers like store optimization and assortment no longer deliver sustainable growth.

To stay competitive, retailers must evolve from transactional models to digital ecosystems, leveraging loyalty, apps, and adjacent services to unlock new revenue streams and deepen customer relationships.

At Stryber, we partner with retail and CPG leaders to transform not just what you sell, but how you compete. From ecosystem strategy and venture building to scalable MVPs and go-to-market execution, we help you create sustainable growth platforms — FAST.

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TRUSTED BY GLOBAL RETAIL AND CPG FIRMS

As a retailer: An innovation blueprint to achieve breakthrough growth

"With Stryber, I discovered a matter-of-fact and no-nonsense approach to innovation and business growth. Stryber knows how big corporations work, how to manage governance challenges, how to align expectations, and how to drive impact. I knew once my time at Migros was over, I would once again work with Stryber."

Fabrice Zumbrunnen
Former CEO of Migros
Chairman of Styber

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Read the blueprint

Case study: Smart fridge for healthy office meals

When Migros set out to reinvent workplace dining in Switzerland, they partnered with Stryber to build SNÄX, a smart fridge venture delivering fresh, high-quality meals with maximum convenience. Developed under Sparrow Ventures (Migros’ innovation and venture arm operated by Stryber), the business went from idea to exit in under 3 years. Stryber led the full journey: from strategy and consumer validation to hardware design, app development, supply chain setup, and go-to-market. Within 10 months, SNÄX launched, scaled to 90+ fridges, reached profitability, and gained exceptional user satisfaction. In December 2022, it was acquired by FELFEL, the market leader in smart fridges.

 

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THE TRENDS AND CHALLENGES FACING RETAIL & CPG FIRMS

Responding to tumultuous change and shifting consumer habits to build a strategy for modern retail

Retail and CPG firms have experienced an extremely turbulent few years with no clear end in sight. Threats of trade wars, fractured supply chains, geopolitical instability, escalating competition, technological transformation, and changes to consumer buying behaviors have taught retailers to expect the unexpected and build agility into their operations.

 

Rapid Evolution | Digital Transformation and AI | Retail & CPG | Stryber
Digital Transformation & AI

Rapid evolution

Retailers must balance efficiency, innovation, and compliance while never losing sight of the consumer. New technology offers a solution to this complex problem but demands intelligent implementation of the right tools and systems.

High Expectations | Consumer Behavior | Retail & CPG | Stryber
CONSUMER BEHAVIOR

High expectations

Consumers are more demanding in terms of convenience, experience, and alignment with values. Retailers must keep up with these expectations and deliver seamless, personalized experiences across channels in a socially responsible manner. 

Squeezed Margins | Cost Pressure | Retail & CPG | Stryber
COST PRESSURE

Squeezed margins

With retail a low-margin business, the past few years have piled on costs as material costs rose, energy prices spiked, and transportation rates elevated. Efficient operations and scaled economies have become crucial to profitability.

Labor Shortages | Evolving Workforce | Retail & CPG | Stryber
EVOLVING WORKFORCE

Labor shortages

Retail is labor-intensive and grappling with availability. This is accelerating automation, raising demands for digitally-skilled workers, and adding pressure to upskill and build compelling employer brands.

Policy Changes | Regulatory Developments | Retail & CPG | Stryber
REGULATORY DEVELOPMENTS

Policy changes

Retail is heavily influenced by government policy on the national and global level. Navigating evolving regulatory developments is raising compliance costs and introducing costly penalties for missteps.

Complex Operations | Disrupted Supply Chains | Retail & CPG | Stryber
DISRUPTED SUPPLY CHAINS

Complex operations

Global supply chains have been severely tested by COVID-19, geo-political instability, and war. Retailers are working hard to establish resilient supply chains including capacity, cost control, and compliance.

Embrace adaptability and innovation to grow

 

Inflation and reduced consumer spending have significantly impacted retail profitability. In 2024 alone, major retailers announced thousands of store closures globally due to rising costs and declining foot traffic. To combat these challenges, retailers are investing in AI and automation to enhance efficiency and deliver personalized, seamless experiences at every touchpoint. Retailers prepared to embrace adaptability and innovation, through technology adoption and strategic realignment, will be better positioned for sustainable growth in 2025 and beyond.

Source: MHA - Independent UK member of Baker Tilly International

WHAT WE DO FOR CLIENTS

We enable growth crafting strategy to balance efficiency, innovation, and compliance

Delivering end-to-end services from strategy to execution, Stryber is perfectly positioned to help retail and CPG organizations craft a growth strategy and actionable roadmap designed to enhance your core business, create exceptional customer experiences, expand capabilities, and capitalize on market opportunities. 

As a pragmatic partner, our approach combines commercial acumen, strategic insight, and a belief in evidence over opinions. Using data-backed strategies to design for real world implementation, we only craft growth strategies you can deliver effectively.

Craft your Growth Strategy and Actionable Roadmap | Retail & CPG | Stryber

Craft your growth strategy and actionable roadmap

Define your best approach to pursue lasting growth

We help you assess and analyze existing business assets and leverageable capabilities in line with your ambitions to chart your optimal route to breakthrough growth and ensure strategic alignment with all stakeholders.

Whatever your requirements and whichever growth strategy you pursue, our teams have worked across the CPG value chain and are on hand to give you validated, unbiased and actionable guidance to execute.

Expand Capabilities and Revenue Streams | Retail & CPG | Stryber

Expand capabilities and revenue streams

Build adjacent opportunities in new markets

Identify, validate, and build adjacent business opportunities with new products, services, or expanding into loyalty programs. Our modular approach ensures every step from stakeholder alignment to process integration is seamless.

Our teams work with you to turn data and consumer insights into profitable ventures or establish a venture studio dedicated to building new businesses in a systematic, risk-adjusted manner.

Optimize with Game-Changing Transformation | Retail & CPG | Stryber

Optimize with game-changing transformation

Identify digital and AI transformation initiatives

We help to unlock intelligent, data-driven decision making, enhance internal operations, and improve supply chain efficiency with real-time insights from across your entire operation. 

Our teams use this comprehensive data to drive personalized consumer engagement and integrate omnichannel strategies to increase loyalty and reimagine product innovation for evolving consumer needs.

Capitalize on Market Opportunities | Retail & CPG | Stryber

Capitalize on market opportunities

Acquisitions, investments or partnerships

Source targets for acquisition, investments, or partnership. Conducting due-diligence to ensure strategic alignment and synergies, we guide you through the process to ensure success.

With extensive knowledge of the global retail and CPG landscape and our position at the forefront of research in the sector, Stryber is uniquely positioned to craft actionable strategies to deliver long-term growth and meaningful impact.

WHY STRYBER

We help established retail and consumer goods firms identify, validate, and execute new growth opportunities

With a wealth of experience supporting retail and CPG firms across Europe and MENA with strategy and execution, Stryber is your pragmatic partner for innovation and diversification projects. Boasting a proven track record of strategic advisory, innovation frameworks, hands-on delivery of growth initiatives, and launching successful ventures, we are uniquely placed to steer you through complex market conditions. 

From growth strategy and investment thesis to topic validation, prototyping and MVPs, our team of strategists and operational specialists are retail and CPG experts. Whether taking existing products to new markets, pursuing adjacent growth opportunities or developing entirely new capabilities, we are primed to execute. Bringing together global experience and our entrepreneurial approach, we help  CPG firms navigate complex transformation, better understand market dynamics, and build actionable roadmaps for sustainable revenue growth.

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Let's talk innovation and growth for your  business