Deep Tech commercialization in Europe: The gap, the challenge, and the fix
Deep Tech is not just another buzzword. It is the technology that will shape the world for decades to come.
Adjacent growth: the goldilocks zone of business expansion
by Jan Sedlacek
Achieving breakthrough business growth demands finding the Goldilocks zone. A blend of strategies that ensures consistent growth for the core while diversifying revenue streams by exploiting new markets. Easier said than done of course with a variety of approaches available for busine …
Finding growth from your core: when to pursue market penetration strategies
by Jan Sedlacek
In 1989, Coca-Cola faced an existential challenge: its core U.S. market was nearing saturation. But rather than looking outward, Coca-Cola doubled down on its core operation, reshaping its distribution network and expanding into untapped geographic areas within existing markets.
The 8 great myths of corporate innovation
by Jan Sedlacek
Innovation is a challenge in any established business. So why make it more difficult than it needs to be? In this article, we dive into the 8 myths of corporate innovation that are (probably) holding you back. Innovation is a top-three priority for nearly 4 in 5 companies worldwide. A …
Why innovation programmes fail (and what to do instead)
by Jan Sedlacek
Every business wants to be more innovative. Yet almost every business struggles to make innovation work. In this article we take a pragmatic look at how too make innovation more successful for your organization and offer alternatives to help you find better avenues to exceptional grow …
Sustained business growth: why it's so hard and why gravity matters
by Jan Sedlacek
While every business wants to grow and expand, growing a large established business in a mature market is a significant challenge. In this article, we present a new model for how to think about and discover new avenues for business growth in mature markets. 62% of CEOs named growth as …